SolTrekker is the evolution of a project started in 2006 called bioTrekker, a campaign focused solely on promoting sustainable biodiesel. While bioTrekker originally consisted mostly of a guy in a brightly colored RV running B99 biodiesel, it achieved the following positive public relations:

  • 180,000 web hits on the website www.biotrekker.com

  • 20 news stories including a national segment on The Weather Channel, newspaper features in the Seattle Times, the Portland Tribune and the Bend Bulletin, radio interviews on Lars Larson and KZOK FM in Seattle, and television interviews on King 5 TV, KPTV, KATU and KEZI News.

  • 12 school presentations including the University of Florida, Sam Houston State University, and elementary schools and high schools in Oregon, Texas, Wisconsin and Montana.

Appearances and presentations at two of the largest music festivals in the nation and two of the largest RV shows on the West Coast.We have seen that SolTrekker, because of its larger scope and community participation, continues to generate great public relations and media attention, and we love to help focus that attention on local sustainability-oriented organizations.

The bioTrekker project is now headed up by Michael Wolbach, who continues to make it bigger and better and focuses on the East Coast.


A non-profit organization dedicated to spreading awareness of sustainability through green building practices, renewable energy and efficient design

©2009 soltrekker